Site Design Is More Than Just Cosmetics
March 4th, 2008 — admin
Representatives from 10 news organizations met at the Institute for New Media Studies at the University of Minnesota from Jan. 31 to Feb. 2 to kickoff the Digital Storytelling Effects Lab Research Consortium.
Funded with donations from interested news companies, the consortium is working with DiSEL researchers to answer the design and usability questions deemed most relevant in multimedia newsrooms today. The companies represented included USA Today, The Washington Post, Yahoo! News, The NY Times, Time Magazine and Gannett.
This might sound a bit boring or esoteric, but I would argue that knowing how and why visitors interact with your web site is one of the most important factors in the ultimate success of a local online news organization.
During the meetings, Amish Desai, a customer insights researcher at Yahoo! and human/computer interactions specialist, presented some information on the stages at which customers decide whether or not to click on a link or continue to interact with the web site.
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