BET Launches Online Ad Network
January 9th, 2008 — admin
BET Networks said today that the BET Digital Media Group will be launching a vertical advertising network in an effort to give advertisers more exposure to African-American Internet users.
The new advertising will allow advertisers to target African-American consumers across relevant and professional Web sites. BET’s vertical advertising network will offer Web site publishers revenue opportunities by connecting publishers to advertisers trying to reach urban and African-American consumers.
According to Jupiter Research, African Americans are likelier to respond positively to online advertising, and are the second largest online minority after Hispanics with 22.7 million users.
The trend of building vertical ad networks is continuing nationally at a brisk pace. I predict that the trend will rapidly move to local news ad markets, as local broadcast TV and newspapers sites build their own ad networks built around a select number of high-quality local web sites.
